Setup Google Analytics Site Search for Wordpress
From a strategy perspective, it goes without saying that collecting and acting on in-site search data is a must. It’s at least as valuable as the keyword data that brought people to your site, if not more, although it’s an apples to oranges comparison really, and you’ll find some sharp differences between the two. Keyword/site optimization value aside, it’s also a nice way to get a feel for who your visitors are.
Google Analytics now tracks this information with its “Site Search” feature. Most popular CMS’s are supported, including Wordpress.
In case some other poor soul tore hair out trying to setup Site Search for their Wordpress blog, hopefully this screenshot clears it all up. Your query parameter is simply “s”.
I can’t for the life of me figure out what to do for drupal when you have pathauto enabled…sigh…but drupal search logs are pretty efficient at collecting data.